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Donald Trump’s Inauguration TV Ratings Compared to Joe Biden’s [Video]

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Video Analysis for Marketing Insights

On Monday, 24.6 million viewers tuned in to watch Donald Trump being sworn into office, estimates from the data analytics company Nielsen showed, which was lower than the viewership Joe Biden‘s inauguration received four years earlier.

Newsweek contacted Trump’s team for comment by email on Wednesday outside standard working hours.

Why It Matters

Crowd size has been a consistent topic of conversation for Trump, which Democrats have used to mock and enrage him. However, Trump moved his second inauguration indoors, citing the extreme cold in Washington, D.C., this week.

Though the move drastically reduced the size of the attending crowd, thousands of Trump’s supporters braved the freezing temperatures and gathered outside the Capital One Arena in downtown Washington, D.C., to watch Trump’s televised swearing-in. Many waited in long lines to ensure they had a spot in the packed venue.

A composite image of then-President Joe Biden, left, at the Lincoln Memorial in Washington, D.C., on January 20, 2021, and President …

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