70% of US Vacationers Find Booking Stressful [Video]

More than two in three Americans who book vacations find the process stress-inducing (70%), citing air travel as most likely to cause stress, according to a new YouGov report.

The three most stressful travel booking activities for Americans are booking airport transfers (46% find stressful), booking flights (45%), and selecting luggage allowance (41%), followed by booking accommodations and booking rental cars.

YouGov’s new Booking burnout: US travel stress report unpacks how Americans plan vacations in 2025, which parts of the booking process they find the most stressful, and which OTAs (Online Travel Agencies) have the most satisfied customers.

The report finds that Booking.com leads the industry in customer satisfaction (Net +63.9), followed by Trivago (+63.2) and choicehotels.com (+62.0). Meanwhile, CheapTickets improved most in 2024 year (up +7.3 YoY).

Among the findings:

• 64% of US vacationers plan to take at least two personal trips in 2025, and 14% plan to take four or more
• …