Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reachs Rob Klippel Beet.TV [Video]

Television audiences tend to divide their time among a variety of video sources to see a full range of programming. To help local businesses to reach these multiscreen audiences, Spectrum Reach collaborated with Amazon Ads, the advertising platform of the e-commerce giant, as a local reseller for Amazon Ads advertising inventory.

“We’re bringing together our streaming and traditional TV inventory, our data and our overall scale alongside Amazon Ads, offering to offer small- and medium-sized businesses the ability to reach almost every household in their respective region,” Rob Klippel, senior vice president of product, technology and operations, at Spectrum Reach, said in this interview with Lisa Granatstein, editorial director of Beet.TV.

“Adding Amazon in our local markets, it’s added on average about 20% unique reach to each market,” Klippel said. “Along with the strength of the data that each of us brings to the table, we can do all the things we normally do for advertisers which is advanced targeting, reporting …