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AI Behavioral Targeting

A blueprint for successfully executing business-aligned IT strategies [Video]

Learn how CIOs can align IT with business goals, drive innovation and build a tech-driven culture to boost growth, customer experience and competitive advantage.

Credit: Dennis Mulder and Vipin Jain

In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success. Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Regardless of whether or not Peter Drucker actually said, “Culture eats strategy for breakfast,” the sentiment still is particularly relevant in IT, where the constructive collaboration between business goals and technology initiatives often determines organizational success.

Senior business leaders and CIOs must navigate a complex web of competing priorities, such as managing stakeholder expectations, accelerating technological innovation, and maintaining operational efficiency. To ensure every IT initiative directly contributes to measurable business outcomes, CIOs must move from operational managers to strategic partners, collaborating with business leaders to align IT decisions with enterprise goals. Effective IT …

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