Membership organisations and trade bodies often offer a complicated range of services for global clients, which are difficult to convey during presentations, business pitches or even on their websites. That’s where a brand explainer video can come into its own to ‘show’ rather than ‘tell’ what they’re all about. Recently we created such a film for WIPO, the World Intellectual Property Organisation.
As the global forum for intellectual property services, policy, information and cooperation, WIPO deals in complexities, so they wanted video content that would clearly show what they do and importantly how they can help their users.
Trade organisation film – the creative pitch
As creatives ourselves, we were excited about the opportunity to work with an organisation whose mission is to help other creatives protect their concepts by securing intellectual property. Like our clients, the IUCN, WIPO are based in Geneva, Switzerland, and invited us to participate in a 10 way pitch for their latest …