Patagonia is a widely loved sustainability and fashion icon.
Meanwhile, DuPont is known and distrusted by many for contaminating a Virginia town with unregulated chemicals.
These perceptions represent extreme cases of positive and negative brand sentiment.
But which side of the scale does your brand sit?
Learn how to find out by reading our complete guide below, covering what brand sentiment is, as well as how to measure and improve your brand sentiment.
Brand sentiment refers to the general attitude of the public towards your brand, products or services.
It considers positive, negative and neutral opinions voiced about your brand across touchpoints and channels.
Brand sentiment analysis gives you access to the opinions of your target audience and the wider public.
By knowing what associations your brand conjures, you can adjust your brand strategy accordingly.
Below, we cover the most important reasons why you should analyze your brand sentiment and discuss the impact of social media on …