In this video, Everest Group’s Customer Experience (CX) expert Sharang Sharma talks with Ragy Thomas CEO of Sprinklr. Sharang was at Source24 and took the opportunity to discuss the benefits of a unified CX strategy and a platform-based approach, the evolving role of generative AI in CX, Sprinklr’s gen AI-powered Digital Twin, and its potential to drive meaningful change in CX. Learn more: https://www.everestgrp.com/customer-experience/
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