The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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A Pivotal Moment for the Internet and Content Creators [Video]

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AI Content Generation and Curation

Artificial intelligence is rapidly reshaping our digital experiences, bringing about remarkable innovations that provide convenience and efficiency while also accelerating troubling trends already underway in the balance of power over the internet. We are now at a pivotal juncture where the future of a diverse and open internet is at stake, and it begins with the question of how AI-driven search affects content creators.

This was emphasized in a September 10 letter to the Justice Department and the Federal Trade Commission that urges the agencies to investigate whether the design of those features violates antitrust laws. Signed by Senators Amy Klobuchar, Richard Blumenthal, Richard Durbin, Tammy Duckworth, Mazie Hirono, Tina Smith, Elizabeth Warren and Sheldon Whitehouse, the letter points out that “dominant online platforms…already abuse their gatekeeper power over the digital marketplace in ways that harm small businesses and content creators.”

The rise of AI threatens to exacerbate these dynamics, making it …

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