Adland creatives on the trends they predict for 2025 [Video]

We hear from the sharpest minds at BBH, FCB, Gut and Dude London about their thoughts for the year ahead.

Unsurprisingly, AI remains a hot topic, sparking both excitement and skepticism among creatives for 2025. AI tools are expected to take on a dual role: enabling immersive, adaptive ads that optimize real-time campaigns while reshaping how brands connect with audiences. Yet, this rise in automation will pose a challenge – how to resist the tide of mediocre, algorithm-driven content and instead prioritize bold, emotional and deeply human creativity.

Creativity will also be marked by radical fun and humor as the industry embraces boundary-pushing, outrageous and otherworldly ideas that captivate audiences. Expect more campaigns that dare to take risks.

Meanwhile, independent agencies are set to rise as experienced creatives increasingly branch out to establish new ventures. This movement could challenge larger agencies, forcing them to innovate as the indies carve out …

Tags Content Innovation, Content Management, Content Marketing, Digital Transformation, Technology