Adobe Premiere Pro’s new AI tool could save video editors hours of time

While a lot of the focus has been on generative AI, Adobe continues to roll out workflow-focused AI features across its Creative Cloud suite too. And today there’s big news for video editors who use Premiere Pro.

At Sundance 2025 in Utah, the creative tech giant has announced a new AI-powered Media Intelligence tool that automatically analyses visuals across thousands of clips in seconds. Available in Premiere Pro in beta, it can identify the contents of each clip to make them searchable by text, potentially saving video editors many hours when searching through footage.

The new media intelligence and search panel in Adobe Premiere Pro (beta) aim to speed up video editors’ workflows by allowing them to quickly locate the best clips in huge libraries of files without having to manually sift through hours …