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ADOC uses predictive analytics to achieve customer-centricity [Video]

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AI Behavioral Targeting

ADOC uses predictive analytics to achieve customer-centricity

El Salvador-based Empresas ADOC is the leading retailer of shoes and clothing and the largest shoe manufacturer in Central America. It operates 250 retail stores across the region as well as leather and rubber production and processing facilities.

Working with Qlik partner Pensertrust, ADOC built a comprehensive data environment that enables quick and easy access to data and predictive analytics, accelerating key decisions and driving its customer-centric ambitions.

Qlik Data Integration feeds data from across ADOC’s operation into its Google BigQuery enterprise data warehouse. From there, Qlik Data Analytics turns the data into meaningful insights, delivered using engaging visuals and dashboards to ensure high levels of user uptake. Qlik AutoML® then takes the process to new levels, providing predictive capabilities to inform decisions.

Watch to see how Qlik AutoML is using external data, such as weather information, to predict demand to ensure ADOC has the right stock in the right store at the right time.

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