Ads on tap: why digital screens in pubs are raising the bar for brands [Video]

Why are marketers raising a toast to screens in pubs? We spoke to Alight Media, the UK’s leading digital billboard network, to find out.  

It’s that time of year when spirits are high in UK bars and pubs. And, this year, along with hanging the holly and pulling pints, pubs, bars and venues are increasingly serving up digital ad screens for their punters. It’s the latest chapter in one of 2024’s biggest advertising stories, as the digital-out-of-home (DOOH) explosion continues to offer advertisers dynamic, interactive, new ways to reach consumers in real time.

But, in such a fast-evolving landscape, how can marketers best put their brand into the heart of pub conversations nationwide?

All aboard the DOOH party

Over the past decade, emerging tech has fueled the rapid expansion of digital screens in public spaces, from shopping malls to transport hubs and now into pubs, bars and other venues. The market is set to reach $15.9bn globally by 2027. And in the UK, …

Tags Digital Marketing, Interactive Content, Interactive Marketing, Marketing, Marketing Strategy