On Advertising Champions, our host, Tony Stanol, interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Kevin Hartman of Art+Science Analytics Institute.
The Art+Science Analytics Institute is a research, information-sharing, and skill-building center dedicated to advancing learners’ knowledge and understanding of analytics in the New Digital Domain.
Its mission is to build better analysts.
The Institute prepares university students, analytics practitioners, and business executives with the analytics skills they need to earn greater professional opportunities and become more effective digital citizens.
How do you define success?
Our measure of success is based on the influence we have on our clients. We strive to provide progressive, evidence-based tactics that minimize doubt and enhance the efficiency of marketing and advertising approaches. It’s a fusion of knowledge and creativity aimed at cultivating stronger connections with customers and driving business growth.
How did you get started in your field or work?
My education at the …