Advertising Recruiters Reveal the Most in-Demand Skills [Video]

It’s set to be one of the most volatile years yet for the advertising industry.

There’s massive ad agency consolidation, return-to-office mandates, and the opportunities and threats posed by artificial intelligence.

It’s a lot.

So, spare a thought for the ad industry workers trying to figure out their next career moves. Do they stay on Madison Avenue? Or take the first exit?

The challenging outlook for job hunters is true for those in the early stages of their careers all the way through to the senior ranks. But headhunters, human resources execs, consultants, and other industry insiders told Business Insider there are bright spots for employees who can double down on the skills that are in demand from ad bosses. Those with the best chance of success will be able to demonstrate data and tech capabilities, as well as a bulging Rolodex of top client contacts.

“If you have …