Categories
Video Analysis for Marketing Insights

Advocates say aggressive marketing toward youth highlights need for a flavored tobacco ban in Maine [Video]

Matteo Hardy has seen widespread vaping at Cony High School, and also the new, clever ways in which tobacco companies are luring teens into trying the products.

There’s a hand-held video game that is also a vape pen with artwork styled like the book series “Diary of a Wimpy Kid,” and even children’s clothing designed to conceal vaping devices from teachers and staff.

“It’s just crazy what we see now,” said Hardy, 16, a junior at Cony High School in Augusta and an advocate for banning flavored tobacco. “There’s so many different ways kids can get tobacco into their bodies that no one knows about. We know the tobacco companies target to youth. What we’ve seen is an increase in targeting, going after younger and younger kids.”

Some Maine lawmakers and an advocacy group that Hardy belongs to – Flavors Hook Kids Maine – have lobbied for a flavored tobacco ban that would …

Watch/Read More