The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into the archives and take a look at some classic car ads beloved by the marketing industry and audiences alike.
Last week, Jaguar was the talk of the town – for better or worse. Marketers flooded social media to weigh in on the bold new look unveiled by the luxury car brand, with most reactions leaning heavily negative. And this, remember, all before the full campaign had even dropped. In response, Jaguar’s head of global PR Ken McConomy took to X, teasing critics to “wait and see” what’s coming next.
Meanwhile, Volvo captured attention for all the right reasons. The brand released a long-form, emotionally charged ad promoting its electric XC90 SUV. The poignant story, complete with a shocking twist, earned widespread praise and left audiences deeply moved.
The polarizing conversations clarify one thing: something is stirring in the automotive …