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After Months Of Speculation, Black Ops 6 Gets Its First Day One Game Pass Marketing Trailer [Video]

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Video Analysis for Marketing Insights

Microsoft has finally cleared the air on what they can do with Call of Duty: Black Ops 6 marketing. Or did they?

As many fans noted, the game released its first official Day One Game Pass trailer. This means that the trailer explicitly states that the game will be on Game Pass, and playable on the subscription service Day One.

Now, some fans may not really understand how this was a big deal. Didn’t Xbox President Sarah Bond already say that every 1st party Microsoft game is coming to Game Pass? And didn’t she also clearly state that that would be Day One Game Pass?

She did say that, in May of this year. Subsequently, Microsoft had a new trailer for Call of Duty: Black Ops 6 in this year’s Xbox Games Showcase that statedthat the game will be playable Day One on Game Pass at the end of the trailer. So that rumor was debunked, right? Some fans …

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