Ahead of The Market: Beyond Sustainability | Interview with Joey Leichman from Scope3 [Video]

Discover how Adlook is helping brands make sustainable choices in programmatic advertising through our partnership with Scope3. By leveraging Scope3’s industry-leading carbon data, we enable clients to reduce emissions across digital campaigns, enhancing both efficiency and impact. In this insightful interview, Joey Leichman, Head of Buyer Development at Scope3, discusses how carbon data can optimize programmatic buys, reduce wasteful inventory, and support brands in aligning with sustainability goals.

At Adlook, we’re committed to delivering campaign solutions that balance effectiveness and environmental responsibility. We enable clients to benefit from high-attention, low-carbon media placements through Supply Path Optimization (SPO) powered by Scope3’s data. This approach helps brands reach their audiences more sustainably, ensuring that high-quality, low-carbon media resonates effectively while minimizing the environmental impact of each impression.

Our core offering, Adlook Outcomes, guarantees results while supporting responsible media choices. Together with Scope3, Adlook empowers brands to maximize reach, streamline their supply chain, and make a positive impact through reduced carbon emissions.

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