AI Has Been Explosive for Contextual Advertising: GroupM Nexuss Adam Steinberg Beet.TV [Video]

Artificial intelligence technology is making contextual advertising – or placing ads next to content that’s most likely to get the attention of a target audience – more powerful as privacy laws limit how brands can use people’s personal information for marketing purposes. These limitations, along with concerns about brand safety and the eventual disappearance of browser tracking cookies, have help to renew the use of contextual advertising.

“AI has been explosive for contextual,” Adam Steinberg, head of performance at WPP’s GroupM Nexus, said in this interview with Lisa Granatstein, editorial director of Beet.TV.

“When it comes to the amount of contextual space and inventory that’s out there — the scale at which our clients, our teams are very interested in exploring — there’s a lot to mine through,” he said. “The AI aspect between contextual allows us to find and navigate faster and with a lot more nuance that I don’t think humans can manually do themselves and …