AI is innovating behavior change strategies & app personalization [healthcare-tech-marketing] [Video]

[Video podcast, Design of AI, episode 9]
Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for.

Have questions? Join the conversation https://www.linkedin.com/company/designofai/

Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams.

Add her on LinkedIn: https://www.linkedin.com/in/amybucher/
More info about her book: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/

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