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Personalization Strategies using AI

AI Phishing: How to Defend AI-Generated Attacks [Video]

Phishing has been transformed with the advent of AI-driven automation and sophisticated psychological techniques. Here are our tips and strategies to help you defend against AI-generated attacks.

The rise of ever-dangerous AI phishing attacks

Phishing attacks have always been dangerous, but AI is taking the level of sophistication and their scale and precision. Large language models can now generate highly tailored phishing emails with just minimal data points, making it easier and faster to create convincing deceptions. The advanced use of psychological tools continues to exploit our inherent human tendency like trust in authority, fear of missing out, and or the desire to respond.

Research publishedthis year has shown that when AI-generated emails are combined with these psychological techniques, the success rates are very high. It shows us that AI-generated phishing emails can achieve click-through rates as high as 44%, and when combined with psychological models, success rates soar to upwards of 80%. Phishing campaigns that once took …

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