AI-Powered Journey Mapping: Decoding B2B Buying Groups [Video]

This week on The Funnel Lab: Join Eric Westerkamp, CEO of CaliberMind, for an exploration of Generative AI’s impact on B2B marketing analytics. Featuring Jordan Crawford, CEO of Blueprint GTM, and Doug Bell, CMO and Partner at Chief Outsiders, this session will dive deep into how AI-powered solutions like Ask Cal—backed by Google Gemini—are revolutionizing our understanding of buying groups and purchase journeys in real-time.