AI-powered marketing: Attentive transforms personalization [Video]

As artificial intelligence continues to penetrate various sectors, AI-powered marketing is gaining momentum. Enterprises are increasingly using AI to tailor offers and messages to individual consumer behaviors, purchase history and preferences.

To drive bespoke digital shopping experiences through hyper-personalization and individualization of marketing content, AI-driven marketing is emerging as a perfect remedy, according to Christian Stano (pictured), engineering manager of MLOps at Attentive, a product of Attentive Mobile Inc.

“One of our goals as a company is to become the AI-powered SMS, email messaging and marketing platform,” Stano said. “I think if we think about marketing for the last 20 years, specifically SMS marketing, what drives conversion and engagement with consumers, it’s personalization. One of the amazing things with the emergence of machine learning and generative AI is that it really breaks that constraint, driving not just personalization, but individualization.”

Stano spoke with theCUBE Research’s Savannah Peterson at the Anyscale Ray Summit 2024 event, during an exclusive broadcast on …