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AI supercharges data center energy use straining the grid and slowing sustainability efforts [Video]

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AI Behavioral Targeting

The artificial intelligence boom has had such a profound effect on big tech companies that their energy consumption, and with it their carbon emissions, have surged.

The spectacular success of large language models such as ChatGPT has helped fuel this growth in energy demand. At 2.9 watt-hours per ChatGPT request, AI queries require about 10 times the electricity of traditional Google queries, according to the Electric Power Research Institute, a nonprofit research firm. Emerging AI capabilities such as audio and video generation are likely to add to this energy demand.

The energy needs of AI are shifting the calculus of energy companies. They’re now exploring previously untenable options, such as restarting a nuclear reactor at the Three Mile Island power plant that has been dormant since the infamous disaster in 1979.

Data centers have had continuous growth for decades, but the magnitude of growth in the still-young era of large language models has been exceptional. AI requires a lot …

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