How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads

AI uses too much energy. Big tech won’t say how much. [Video]

Categories
AI Behavioral Targeting

Imagine you’re buying a new laptop. You come across a model that can do some pretty nifty stuff, but uses many times more electricity than your current laptop. (Ten times? Thirty times? No salesman can give you the exact number, because it’s a company secret.)

Oh yeah, and this laptop comes with a funnel on top; every time you ask it for a joke, or a fun image you just thought up, the PC needs a water refill (again, it won’t tell you how much). What do you think, worth the upgrade? For those of us who care about an ever-warmer, ever-thirstier Earth, probably not.

Yet that laptop, or something like it, is the net result of our current AI gold rush. Wait, somethinglike it? Yes, because vague estimates are all we have. The true cost in carbon dioxide emissions for every AI prompt — not to mention the groundwater …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos