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AIs Impact on the Search Journey [Video]

Google elaborates on this further by saying:

If, for example you’re looking for information on how to correctly fill out your tax returns, that’s probably a situation where you want to see content produced by an expert in the field of accounting. But if you’re looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it’s a forum discussion from people who have experience with different services.

What all this means is that SEO and content experts need to work even harder to create meaningful content, which is relevant and within the top SERP results to users throughout the search journey. This is especially important now that artificial intelligence is becoming embedded in the search journey. Digital marketers need to make sure that users actively engage with webpages, rather than remaining on the SERP page and only referring to AI-generated results.

The trustworthiness of content created by artificial intelligence, …

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