On this episode, we discuss aligning messaging across different teams within an organization to ensure a unified brand voice, and dive into the importance of involving all teams like sales, marketing, and customer service in developing messaging to make sure the perspectives of each group are represented.
We show how Frictionless can be used to create a central library of messages tied to different purposes like offerings or campaigns. Along with a demonstration of how Frictionless can take an existing message and rewrite it to better align with the company’s values, brand voice, and strategic foundations using AI.
The key points and topics covered in this episode include: – The importance of aligning messaging across different teams like sales, marketing, and customer service to present a unified brand voice – Involving all relevant teams in developing messaging to represent their perspectives – Creating a central library of messages in Frictionless tied to different purposes like …