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In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about…mustard.
The condiment-related enthusiasm comes in response to Kendrick Lamar’s new album, GNX, which surprise dropped on Friday (Nov. 22). Named after his ties to the 1987 Buick vehicle model, the 12-song album sees the rapper grappling with his role in the music industry and its interpersonal trials and tribulations, while also loosely continuing a series of diss tracks aimed at fellow rapper Drake.
The album is produced by Grammy-winning producer, Mustard, who Lamar has worked with in the past. The pair collaborated on Lamar’s ubiquitous track “Not Like Us,” which debuted at No. 1 on the Billboard Hot 100 chart and …