Amazon introduces Amelia, an AI assistant for third-party sellers [Video]

Amazon is rolling out an artificial intelligence tool designed to help third-party sellers quickly resolve issues with their accounts and fetch sales and inventory data.

The company said Thursday that it’s launching the product, called Amelia, in beta for select U.S. sellers, before introducing it more broadly later this year. Amazon describes it as an “all-in-one, generative-AI based selling expert,” and is making it accessible through Seller Central, the internal dashboard for third-party merchants.

Amelia is the latest generative AI tool that Amazon has brought to market in the past year as it seeks to capitalize on the hype sparked by OpenAI’s ChatGPT. The company has introduced an AI-powered shopping assistant named Rufus, a chatbot for businesses dubbed Q and Bedrock, a generative AI service for cloud customers.

Amazon also plans to upgrade its Alexa voice assistant with generative AI features, CNBC …