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Amazon Music’s Festival Livestreams Maintain the Magic [Video]

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Interactive and Immersive Marketing

It’s one thing to witness the astounding rise of an artist like Chappell Roan in person at a music festival, where you stand in a mass of pink cowboy hats and can hear the crowd belting each word to “Red Wine Supernova” like it’s karaoke night. But it’s another thing to watch a star being born from the comfort of your home, where the density of the crowd, the energy of the occasion, and the passion of performance is even more illuminated thanks to immersive camera work.

This summer, US festivals featured triumphant, victory lap performancesfrom Roan, with her accompanying livestreams playing a significant role in her explosive success in 2024. After all, not everyone had the chance to see Roan — or other 2024 festival favorites like Sabrina Carpenter, SZA, Post Malone, and Megan Thee Stallion — in person this summer. With streaming platforms broadcasting the biggest festivals across the country and beyond straight to …

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