Amazon Prime Day: July vs. October 2024 [Video]

Birmingham, MI – October 7, 2024 – Melih Oztalay, CEO of SmartFinds Marketing, joins us in today’s MITechTV show to discuss Amazon Prime Day 2024. Amazon Prime Day has become a major retail event, with consumers and businesses alike looking forward to the incredible deals that surface each year. In 2024, Amazon added a second Prime Day event in October, taking advantage of different shopping behaviors and seasons. This blog will explore the differences between the July Prime Days (July 16-17, 2024) and the upcoming October Prime Days (October 8-9, 2024), as well as what consumers and businesses can expect from the October event.

Comparing July Prime Days vs. October Amazon Prime Day 2024

Amazon’s decision to host Prime Day in both July and October reflects a clear strategy to address two distinct shopping seasons. Here’s how they compare:

1. Timing and Purpose

• July Prime …