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Amazon Prime Video Launches Channel K, an Add-On Subscription for K-dramas

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Interactive and Immersive Marketing

Amazon’s Prime Video has announced the launch of Channel K, an add-on subscription service for Korean entertainment content.

The add-on channel owned by Interactive Media Mix Inc. offers Korean dramas, films, K-pop concerts, and reality shows such as:

  • Summer Strike
  • Personal Taste
  • Our Season
  • Joint Security Area (JSA)
  • The Battle: Roar to Victory
  • 2024 BTS FESTA: Message from Jin
  • NCT Nation
  • Made in Korea: The K-Pop Experience

Prime Video members can subscribe to Channel K for ₹79 per month, with a special launch price of ₹1 for the first month. This offer is available till noon on December 5, 2024.

Gaurav Bhasin, Prime Video’s head of marketplace (add-on subscriptions and movie rentals), said that Korean shows such as Marry My Husband, No Gain No Love, Jinny’s Kitchen have got popular on the streamer in India.

“Our mission with Channel K is to deliver premium Korean entertainment to a global audience, building cultural bridges and enhancing the …

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