Amazon (AMZN) on Friday was sent a formal request for information by the European Commission on how the body has complied with the body’s Digital Services Act (DSA).
The tech giant has been asked to provide information on the Amazon Store’s Ad Library, specifically regarding whether it includes an option to deliver recommendations without using user profiling data. The company is required to release its information by July 26.
“Amazon is asked to provide detailed information on its compliance with the provisions concerning transparency of the recommender systems, the input factors, features, signals, information and metadata applied for such systems and options offered to users to opt out of being profiled for the recommender systems,” it said.
If the European Commission, the European Union (EU)‘s enforcement arm, believes Amazon is in violation of the DSA, it can open an investigation and, if found guilty, the company could be fined up to 6% of its “worldwide …