Amazon’s (AMZN) Prime Day is set to take place Tuesday and Wednesday, with estimates suggesting this year’s sales event could be Amazon’s biggest ever, after last year’s event produced the largest single-day sales performance in the company’s history on the first day.
Prime Day typically has a limited impact on Amazon’s stock price, which has gained nearly 30% so far this year.
Still, the event has proven popular with shoppers, driving billions of dollars in sales. Amazon’s site is prominently advertising how many days remain, and a range of publishers have already published guides for consumers: Just a few include tips for possible buyers of televisions, beauty products, gamer gear and more.
New shopping tools powered by artificial intelligence (AI) could serve to boost sales, according to JPMorgan analysts.
The analysts highlighted how Amazon’s efforts in AI could help guide better recommendations to customers with greater personalization. Amazon announced Friday that its AI-powered shopping assistant “Rufus” is …