AMD India Country Head Srinivas Reddy Talks About Zen 5, Pricing Strategy in the Country, Issues With Recent Launches, and More [Video]

Editor’s Note: AMD India gave IGN India access to Srinivas M Reddy for this interview.

India’s PC hardware market has noticed accelerated growth, especially since the global pandemic. As one of the leading computing hardware companies globally, AMD has continued to cater to the growing demand for high-performance computing across the consumer and business segments. For the consumer space, we all know AMD’s Ryzen CPUs and Radeon GPUs for gamers and content creators. For the business space, AMD offers its Epic and Threadripper processors and Instinct for high-end AI tasks.

With the recent launch of the Zen 5-based Ryzen 9000 series and its focus on catering to performance-driven consumers, the company seems to be working hard to address its challenges in India.

In an exclusive email interview with IGN India, AMD India executive Srinivas M Reddy discussed various things, including the company’s growth in the region, challenges, and its Ryzen 9000 series launch. Reddy is AMD’s country head for the channel sales and …