AMEC Joins the Global Data Quality Initiative to Address Unstructured Data Quality Challenges | PR Newswire [Video]

, /PRNewswire-PRWeb/ — AMEC (the International Association for the Measurement and Evaluation of Communication) announced today that it has joined forces with the Global Data Quality initiative to extend its efforts to address the risks associated with poor data accuracy and trust in unstructured social, media, and related voice of customer data.

“Finding truth and accuracy in unstructured data is challenging but we have an obligation to use responsible AI to accurately reflect the opinions of consumers and other key stakeholders.”

The Global Data Quality initiative is an industry-wide effort by leading research and insights organizations to address emerging and ongoing risks associated with poor data quality in the market and social research, consumer insights, and analytics industry.

A new AMEC-led workstream comes at a time when unstructured data continues its exponential growth and has a significant impact on the development and evolution of social and media analysis, brand and …