You probably already know about the importance of using Accelerated Mobile Pages (AMP) technology in your content marketing efforts. But did you know you can use AMP for AdWords Landing pages as well?
You can. In fact, you should use it if you’re interested in reaching a mobile audience with your online advertising.
That’s because AMP can load your landing page in a jiffy. Mobile users will appreciate the quick user experience.
AMP also offers numerous features that are suited to landing pages so that you can display rich content and request user input.
In this article, we’ll go over how to use AMP on your PPC landing pages.
AMP: A Primer
Before we go over using AMP on landing pages, it’s best to review the basics.
AMP is an open-source technology that strips web pages down to the essentials. That’s in an effort to get them to load almost instantaneously.
It’s a tradeoff that …