You are probably not taking full advantage of Instagram Analytics or Instagram Analytics tools.
This post will change all that. Get ready to learn.
Welcome to the age of Instagram, the photo-driven platform that’s taken the social media world by storm.
After all, it currently boasts 700 million active users.
And like similar social sites, it’s made a big impact on businesses and how they market themselves to the public.
As more and more brands use the platform to connect with followers (and potential customers), there’s an increasing demand for ways to measure the effectiveness of each campaign.
The upside here is there are plenty of tools and metrics available to you. The downside is knowing which are most effective.
Below, we break down the metrics that matter most, what they can tell you about your campaign, and the tools that will help you do it.
Instagram Analytics By the Numbers
Before we dig into Instagram analytics, lets …