Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples] [Video]

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad.

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much? What should it say? Video or image?

And that’s on top of all the budget, strategy, and setup logistics.

It can be overwhelming but taking it step-by-step helps. Here, we’ll do just that, focusing on my favorite part of the whole process (and also the area where I shine brightest): the creative.

Looking for a detailed guide for getting started with Facebook ads? This blog article has you covered.

Table of Contents

• Facebook Ad Anatomy in 2025
• Tips for Mastering Your Facebook Ad Anatomy
• 5 Facebook Ads That Hit the Mark
• Take …