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Angel Reese Inks Partnership With Reese’s Pieces [Video]

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Video Analysis for Marketing Insights

Angel Reese may still not be willing to fly out any of her groupies; she’s still collecting yet another bag.

Said groupies—but manly fans—have inherited the genius marketing surrounding NCAA Women’s basketball and the WNBA, so Reese’s fans have dubbed themselves Reese’s Pieces.

So, the perfect athlete product has arrived, thanks to the Chicago Sky rookie working out a deal with Reese’s: the peanut-butter-filled chocolate candies.

The partnership melds the two worlds by creating a logo that reads ‘Reese’s Angel’ on several pieces of merchandise, including hoodies for $79, crop tops and caps for $39. Reese’s promises other goods are upcoming.

Reese announced on X, formerly known as Twitter, with a message that read, “To the Reese’s Pieces, y’all made this happen! Shop our limited edition Angel Reese x Reese’s Pieces Logo Collection on TheAngelReese.com NOW! Stay tuned for 2 more drops to come. WE LOVE YOU ALL!!! @reeses

The short accompanying video shows the journey of …

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