Anthropics Claude Could be Amazons Last Hope to Save Alexa [Video]

We all know about Amazon’s vested interest in Anthropic or rather a mutual interest. The AI company has not only received $4 billion from the ecommerce giant to advance generative AI, but every iteration and releases of Claude models are available on Amazon Bedrock. 

Now, reports claim that Amazon’s new and improved Alexa will be powered by Anthropic’s Claude. This makes one wonder why Amazon would bet big on Anthropic’s AI model rather than their own. 

The Best Partnership Ever

Source: X

Amazon’s billion-dollar investment in Anthropic gave the big-tech company a minority stake in the promising AI startup, which turned out to be a huge advantage. The collaboration includes not only financial investment but also a focus on technological development, particularly in AI chip optimisation. 

Amazon had been extensively working on bringing generative AI features into Alexa for quite some time now. A few months ago, it was reported that the company was …