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AI Behavioral Targeting

API management drives digital transformation with AI integration [Video]

API management is becoming a cornerstone of digital transformation as artificial intelligence and APIs increasingly work together to reshape enterprise infrastructure.

With businesses relying more on AI to deliver personalized user experiences, the need for advanced systems to manage and optimize API traffic has never been greater. By integrating AI models with traditional API frameworks, organizations can now process data faster, enhance security measures and streamline governance processes — all while providing developers with the tools to build cutting-edge applications that meet the demands of a rapidly evolving digital landscape.

“It is very important to actually understand what the AI traffic does,” said Marco Palladino, co-founder and chief technology officer of Kong Inc. “If we do understand what is being requested through AI semantically, so [that] we understand the meaning of the prompts, we understand how similar different prompts are with each other. Now, we can implement intelligent capabilities for accelerating and securing and routing, and more, of these AI …

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