App-ily ever after: 3 ways UK marketers can drive mobile app success [Video]

Apps are increasingly unlocking brand success in a booming mobile market, but how can UK marketers get more upwardly mobile? A new report from Branch outlines how UK marketers can overcome market challenges to thrive in a booming market.

Over two-thirds (68%) of UK marketers say that a third of their audience engages with their brand through mobile apps, according to a new report from Branch, ‘Unlocking Mobile Growth: Strategies for UK Marketers to Thrive in a Booming Market’. And their investment reflects mobile’s growing importance: 74% allocate at least a third of their budget to the app marketing.

However, the app marketing landscape is always on the move, with new trends and emerging tech reshaping growth opportunities all the time. Add to that the proliferation of channels, complex user journeys, fierce competition, and changing privacy regulations and it’s not surprising that Branch reports faltering confidence among marketers.

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Tags Marketing Management, Marketing Objectives, Marketing Strategy