Apple Intelligence is Nothing without AWS [Video]

Apple surprised everyone with its presence at AWS re:Invent 2024. During his keynote, AWS chief Matt Garman invited Benoit Dupin, Apple’s senior director of machine learning and AI, on stage to speak about how the company works with Amazon Web Services (AWS) and uses its servers to power its AI and machine learning features.

Dupin said that the partnership with AWS, which spans more than a decade, has been crucial in scaling Apple’s machine learning (ML) and artificial intelligence (AI) capabilities.

Dupin, who oversees machine learning, AI, and search infrastructure at Apple, detailed how the company’s AI-driven features, including Siri, iCloud Music, and Apple TV, rely heavily on AWS’s infrastructure. “AWS has consistently supported our dynamic needs at scale and globally,” Dupin said.

Apple has increasingly leveraged AWS’s solutions, including its Graviton and Inferentia chips, to boost efficiency and performance. Dupin revealed that Apple achieved a 40% efficiency gain by migrating from x86 …