Apple Intelligence privacy features: Heres what you should know [Video]

Apple Intelligence is launching later this month, bringing a first wave of AI features to your iPhone, iPad, and Mac. But as with all AI technology, the matter of privacy is a key one to pay attention to. How does Apple Intelligence handle user privacy? Here’s what you should know.

For years, Apple has been a leader in on-device processing for all sorts of powerful features. The advantages of prioritizing on-device are twofold:

1. Processes run faster when they’re not dependent on an external server
2. User data can stay safely localized for maximum privacy

It should come as no surprise, then, that Apple Intelligence will lean heavily into an ‘on-device first’ approach.

Apple has built its AI features in such a way that the vast majority of the time, everything will run entirely on device. No data is being sent away to the cloud, it stays with you on your physical device.

There will be times, though, when Apple Intelligence needs to tap into external servers for additional processing.

For those situations, Apple has …