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Apple Intelligence servers are really basic, says Craig Federighi [Video]

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AI Behavioral Targeting

Apple software SVP Craig Federighi says that the Private Cloud Compute servers used for Apple Intelligence features are really basic – and with good reason.

The exec says it’s one of a number of decisions the company made to ensure that it’s AI cloud servers form a “hermetically sealed privacy bubble” with your iPhone …

We’ve talked before about Apple’s three-stage hierarchy when it comes to Apple Intelligence features:

  1. As much processing as possible is done on-device, with no data sent to servers
  2. If external processing power is needed, Apple’s own servers are the next resort
  3. If they can’t help, users are asked for permission to use ChatGPT

We’ve also discussed the five safeguards Apple applies to its own servers, which includes the “extraordinary step” of verifiable transparency.

In an interview with Wired, Federighi says that part of the privacy protection is achieved by making the PCC servers really basic (even if the …

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