Apple is pulling its AI-generated notifications for news after generating fake headlines [Video]

NEW YORK — Apple is temporarily pulling its newly introduced artificial intelligence feature that summarizes news notifications after it repeatedly sent users error-filled headlines, sparking backlash from a news organization and press freedom groups.

The rare reversal from the iPhone maker on its heavily marketed Apple Intelligence feature comes after the technology produced misleading or altogether false summaries of news headlines that appear almost identical to regular push notifications.

On Thursday, Apple deployed a beta software update to developers that disabled the AI feature for news and entertainment headlines, which it plans to later roll out to all users while it works to improve the AI feature. The company plans to re-enable the feature in a future update.

As part of the update, the company said the Apple Intelligence summaries, which users must opt into, will more explicitly emphasize that the information has been produced by AI, signaling that it may sometimes produce …