Apple has affirmed its Siri privacy policies following a lawsuit settlement that revived rumors that the voice assistant was spying on users.
“Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose,” said a statement published on Wednesday.
The statement was prompted by the settlement of a 2019 class-action lawsuit against Apple that was filed on Dec. 31, 2024. The lawsuit, filed in the U.S. District Court of the Northern District of California, pertained to allegations that Siri was inadvertently activated on Apple devices without the wake word and private conversations were recorded and listened to by third-party contractors.
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A 2021 filing from the same lawsuit detailed how plaintiffs reported conversing about specific brands, such as “Air Jordans” and “Olive Garden. ” Then, they saw targeted ads for those brands appear in Apple Safari and third-party apps. This led the plaintiffs’ lawyers to …