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Apple Releases New AI Features on iPhone 16, Fresh Colors on iMacs [Video]

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AI Behavioral Targeting

Apple (AAPL) launched the first wave of Apple Intelligence capabilities on Monday with a free iOS update for the iPhone 16 and other devices.

Apple Intelligence is the company’s artificial intelligence (AI) rollout, which comes as Apple prepares to release its fiscal fourth-quarter earnings after the market closes on Thursday, with analysts watching for early iPhone 16 upgrade sales cycle data. 

Bank of America Securities analyst Wamsi Mohan wrote in an Oct. 25 note that Apple Intelligence’s addition should positively affect the iPhone upgrade cycle.

“Given the staggered launch of Apple Intelligence, we expect iPhone demand to pick up post-initial release of Apple Intelligence in late Oct.,” Mohan said. “We view the cycle as more dynamic with more material software updates.”

But a new iPhone isn’t necessarily required to support Apple Intelligence. Apple customers with older iPhone models can also use the company’s new AI features by updating their software.

Apple Intelligence is also available on …

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