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AI Behavioral Targeting

Apple set to unveil iPhone 16 on Monday. Here’s what to expect. [Video]

On Monday, Apple is expected to reveal its iPhone 16 models along with other new products, in a livestreamed event called “It’s Glowtime.” The latest generation of iPhones will mark what one analyst called Apple’s “biggest upgrade cycle in its history.”

The event is scheduled to take place on September 9 at 1 p.m. Eastern time at the tech company’s Cupertino, California, headquarters. 

All eyes will be on Apple’s latest line of iPhones, all models of which will be powered by Apple Intelligence — Apple’s response to the generative AI revolution — which will be integrated into iOS 18, according to an announcement Apple made in June on the new AI feature. 

Integrated into apps like Mail and Notes and designed to simplify daily chores like list-writing, “it harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks,” according to Apple. 

Apple Intelligence is …

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